Jayne Russell
Freelance PR and marketing support
EXPERIENCE
Introduction​
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​I am a freelance PR and marketing consultant with 28 years' experience gained from working with leading PR agencies across the UK. I have worked for a wide range of local, regional and national clients across private and public sector businesses. Specialising in B2B communications, but also with consumer experience. Sectors/services include: the plastics industry, exterior lighting, private healthcare, audiology, IT solutions, outdoor event provision, theatre, local government, hairdressing, tourism, law and even magic!
Experience​
Freelance PR and event management support
​2007 - present
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​Media relations - press releases, features, case studies
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​Internal communications - employee newsletters
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Social media
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Exhibition/event management ​
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Copywriting - brochures, websites, case studies
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Research​
PR manager
​2006 - 2007
I was appointed to deliver a comprehensive ​visitor campaign for a major trade exhibition - Working with Wood - at the NEC, Birmingham. I had responsibility for:
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Advertising across relevant trade titles
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Editorial and advertorial content in trade press
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Direct mail including research/purchase of target databases, overseeing design & print, mailing and database management
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Updating website content
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Writing and distributing weekly e-newsletters to exhibitors and potential visitors
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Organising competitions and prize draw
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Running on-site press office throughout the event
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Account manager - PR agency
​1995 - 2006
​My varied role involved the management of my own group of clients, providing support for a range of marketing projects involving all aspects of campaign planning, budgeting, production and implementation. I had specific responsibility for leaflet/brochure production including design and print. I was also heavily involved in event management, exhibitions/conference organisation etc.
​I have a Professional Diploma in Marketing awarded by the Chartered Institute of Marketing
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I completed an Instagram for Business course in 2020.
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